Profitcura Revenue Intelligence. Patent pending.
Revenue intelligence for subscription businesses
Profitcura Revenue Intelligence takes the invoices your billing system already produces and turns them into recognised revenue, a classified customer lifecycle and a forecast of churn and retention you can defend to a board. It is the subscription analytics logic we have built for clients, productised and patent pending.
Every movement, explained.
Opening to closing MRR, classified from invoice lines rather than totalled from a billing export.
Opening MRR
£412.0k
1 Sep
Net new
+£16.4k
new, expansion, churn
Closing MRR
£428.4k
30 Sep
| Movement | Customers | MRR |
|---|---|---|
| New | 14 | +£11.2k |
| Expansion | 23 | +£9.6k |
| Contraction | 7 | -£2.1k |
| Churn | 5 | -£3.8k |
| Reactivation | 2 | +£1.5k |
Invoice-level revenue recognition
Every invoice line is matched to its service period and recognition schedule. Deferred revenue, recognised revenue and the movements between them are calculated by period and reconciled to the billing system and the ledger, replacing the monthly spreadsheet.
Customer lifecycle classification
Each customer is classified at each point in time: new, expanding, stable, contracting, at risk, churned, reactivated. The classification is derived from invoice behaviour, tenure and plan, so MRR movements are explained rather than just totalled.
Multidimensional churn and retention forecasting
Retention is forecast by cohort, segment, plan and lifecycle stage rather than by one blended rate. The result is an MRR forecast that reflects how your customers actually behave, and an early view of where retention risk is concentrated.
How it works
From billing data to a defensible forecast.
Every number traceable back to an invoice.
01
Connect
Connect your billing and accounting data: Stripe, Chargebee, Recurly, Xero or QuickBooks, or a file export where there is no API.
02
Recognise
The platform builds recognition schedules for every invoice line and produces deferred revenue by period, reconciled to source.
03
Classify
Every customer is placed in a lifecycle stage for every period, producing a full MRR bridge and cohort view.
04
Forecast
Retention curves by segment and stage drive a churn and MRR forecast, with scenarios for pricing and acquisition.
05
Report
Board-ready metrics, exportable to Power BI and your reporting pack, with every number traceable to an invoice.
Early access
The pilot programme
The platform is in a pilot phase with a small number of subscription businesses. Pilot customers get the platform running on their data, work directly with the team that built it, and shape the roadmap. In return we ask for candid feedback and, where you are willing, a reference once it has proven its value.
If you are a subscription business that wants its revenue recognition automated and its retention forecast built from real lifecycle data, apply for the pilot through the enquiry form and choose Revenue Intelligence as the service you are interested in.
Questions about the platform
What does patent pending mean for the platform?
A patent application has been filed covering the platform's approach to classifying customer lifecycle from invoice-level data and forecasting retention across multiple dimensions. It has not yet been granted, so we describe it accurately as patent pending.
Is the platform generally available?
Not yet. It is running as a pilot programme. We would rather bring on a small number of businesses, get it right on their data and then open it up, than release early and ask customers to work around gaps.
How does the platform relate to your consultancy services?
The platform productises the invoice-level recognition and retention forecasting logic we build for clients in our SaaS analytics engagements. The natural path is to start with a consultancy engagement that gets your metrics right, then move onto the platform as a pilot customer.
Where is the data held?
On Microsoft Azure in the UK, with encryption at rest and in transit, role-based access and full audit logging. Data processing agreements are in place for every pilot customer.
Let's talk
Get your subscription metrics right before an investor rebuilds them.
Whether through the platform or a consultancy engagement, we start from your invoices and end with numbers you can defend.