About Profitcura
Finance people who build the technology.
Profitcura exists because of a gap we kept running into: finance teams who know exactly what they need from their data and tools, and technology teams who build something slightly different. We closed the gap by being both.
How Profitcura started
Profitcura was founded in 2020 as a finance consultancy. The early work was the work every growing business needs: budgets, forecasts, management reporting and the clean-up of the data behind them. It quickly became clear that the limiting factor was never the finance thinking. It was the tooling. Spreadsheets that could not scale, dashboards that did not reconcile, integrations that nobody owned.
So we started building the technology ourselves: the data pipelines, the Power BI models, the planning applications and, more recently, the AI workflows. That engineering capability grew into products. Subready applies AI bookkeeping to CIS subcontractors. Profitcura Revenue Intelligence, now patent pending, productises the invoice-level revenue recognition and retention forecasting we had been building for subscription clients.
Today Profitcura is a consultancy and a product company at the same time, and we think that is the right shape. The consultancy keeps us close to real finance problems. The products hold us to a product company's standard of engineering.
What we believe
A few principles run through everything on this site and everything we deliver.
The numbers have to reconcile
Every model, dashboard and pipeline we build ties back to the ledger, and proves it on every refresh. If it does not reconcile, it is not finished.
Specifics beat adjectives
We talk about systems, metrics and outcomes: Xero, Power BI, MRR, days to close. We avoid claims we cannot show you.
You own what we build
Models, code, documentation and data live in your tenant and your repositories. We are easy to keep and easy to leave.
Software should be boring
Well-tested, well-logged, well-documented and running quietly for years. Novelty is for the problem, not the plumbing.
Honest about what is not ready
Patent pending, not patented. Pilot, not product, until it has earned the word. Finance buyers notice the difference, and so do we.
How we work
We are a small, senior team. The person you speak to first is the person who scopes the work and, in most cases, builds it. Engagements start with a short discovery so we can give you a fixed scope and price for the first phase, and we deliver in increments you can see and use within weeks rather than months.
We say no to work that is not ours to do, and we will tell you when a simpler tool, a hire or a different partner would serve you better. The relationships that last are built on that.
The founder
Profitcura was founded and is led by Nasir Khan, a finance professional who builds production software. That combination, finance experience and hands-on engineering, is the reason the company exists and the standard every engagement is held to. You can reach Nasir directly through the enquiry form or on LinkedIn.
Let's talk
Your finance stack should work as hard as your finance team.
A short conversation is usually enough to tell whether we can help and what it would involve. No pitch deck, no obligation.